Ever wondered which social media platforms offer the best payouts to influencers and content creators? We have a bit of experience in this realm and are well positioned to share what we’ve learned.

The marketing landscape is changing. Brands are focusing on appealing to Generation Z over millennials. What are the key differences between these two demographics? We take a look in this week’s insight.

Ever wonder if you have what it takes to be an agent to popular influencers? Let’s talk about what we look for in agents, and more importantly, what influencers look for in agents.

Being an influencer is seen as a dream jobs of sorts, particularly ove. the last few years. Glamorous lifestyles filled with fame and success. But the reality often turns out to be much different.

There are about a thousand different niches on social media, but which are the best when it comes to influencer marketing? We take a look in this week’s post.

In today’s day and age, it seems like young children no longer want to be astronauts and doctors. Rather, becoming an influencer has become a career aspiration. Why?

There has been a lot of talk in the news lately about TikTok getting banned. Is this really in the interest of national security, or setting a dangerous precedent?

Being a paid influencer can be a lucrative career, but just how many followers do you need to start making money by partnering with brands?

Are agents just for movie stars and sports athletes? Not anymore. With the rise of influencers in the creator economy, so too has the demand for agents who help them navigate business deals and their careers.

We hear a lot of chatter about influencer marketing these days, but what are some real-world examples of influencer marketing campaigns?

Understand the work that influencer agencies do, how they help creators and brands make deals come together, and how they help shape and grow the careers of the influencers who entrust them.

We’ve come up with a list of 15 rules you should always keep in mind when embarking on your brand deal journey. These will help you develop a framework to ensures your brand deal works for you, your brand partner, and your audience.

We’re all familiar with influencers, but how do these individuals earn an income. More importantly, who pays them? This week, we take a look at the common revenue streams influencers leverage.

Influencers seem like they’re mostly promoting the products of large corporations. But one of the top questions we get from prospective clients is whether they are good for small business. Let’s take a look.

Does influencer marketing work? Is it worth pouring marketing dollars into this form of marketing that everyone is talking about? We take a look at how we analyze influencer marketing, and how it should work for all parties involved.