Usage rights have become one of the most valuable parts of influencer partnerships, but most brands still treat them like a legal afterthought. In reality they drive performance, shape ad strategy, and deserve their own budget. Here is why usage rights now matter more than ever.

Influencer pricing in 2025 has shifted, and creators are feeling the pressure as brands get more selective and data driven. Rates have softened, but the opportunities are still strong for creators who adapt their strategy and pitch smarter. We break down what changed, why it happened, and how both creators and brands can win in the new landscape.

Creators aren’t ad slots. They’re people. When brands treat them like partners instead of deliverables, authentic storytelling begins.

Big budgets used to buy big names. Now they buy trust, believe it or not!

UGC is rewriting what effective advertising looks like; one honest, scrappy video at a time.

Brands are no longer just paying for posts. They are paying for the right to repurpose creator content across ads, websites, and campaigns.

Usage rights have become the new currency in influencer marketing and the smartest deals are built around them.

Marketers love to measure conversions, but reducing influencer marketing to performance alone misses the bigger picture. In our latest post, we explore why reach, awareness, and long-term storytelling matter just as much — if not more — than clicks and codes. Discover why the smartest brands are investing in influence for the long game.

Free collabs aren’t really free. They cost creators time, trust, and bigger opportunities down the line. Here’s why saying yes can actually set you back.

You got paid once. They’re still making money off you years later.

This is the hidden cost of “unlimited usage rights” and why creators should think twice before signing them away.

Most creators open with the wrong question and it’s costing them real money. If you’ve ever asked “What’s your budget?” before knowing the scope, this post is your wake-up call. Here's what to say instead.

If your influencer brief reads like a legal document or a TV script, you're doing it wrong. We break down how to brief creators the right way … with clarity, context, and actual trust. Because real storytelling doesn’t start with “please read this word-for-word.”

Still asking for ROI like it's a Google ad in 2018? Here's why that thinking is outdated and how brands should really be measuring success in creator campaigns today.

Everyone’s talking about creator burnout. But what about the burnout happening inside agencies? Here’s what it looks like from the frontlines and why the influencer marketing industry needs a serious reset.

You might not follow trade policy, but it’s following you. Here’s how Trump’s tariffs are quietly reshaping influencer marketing budgets, gifting strategies, and the kinds of brand deals creators can expect in the months ahead.

Tired of brands disappearing after asking for your rates? Here’s why it happens and how to stop wasting time on the ones who were never serious in the first place.

Brands love to say they want to give creators full creative freedom. But without clarity, that freedom often leads to missed expectations and underwhelming results. The best campaigns don’t start with a blank page; they start with a shared direction.

Before a campaign even starts, we can usually tell if it's heading for trouble. Here are the five red flags we spot in brand briefs — and how we fix them before they turn into bigger problems.

Ever launch a brand campaign and think, “...That’s it?” We’ve been there — here’s why it probably missed the mark and how to fix it moving forward.

Influencer content isn’t just for awareness—it can drive action at every stage of the buyer journey. Discover how to build full-funnel campaigns that actually convert, not just collect likes.

Turning your social media presence into a full-time income isn’t just for celebrities—it’s a real career path for anyone willing to put in the work. Whether you're building your brand from scratch or looking to scale up, this guide breaks down the exact strategies top creators use to make money online.

Influencer marketing can be a game-changer for brands, but only if you're working with real, engaged creators. With fake influencers buying followers, likes, and comments, it’s easier than ever to waste your budget on bots instead of real customers. Learn how to spot the red flags and protect your investment.