Understand the work that influencer agencies do, how they help creators and brands make deals come together, and how they help shape and grow the careers of the influencers who entrust them.

We’ve come up with a list of 15 rules you should always keep in mind when embarking on your brand deal journey. These will help you develop a framework to ensures your brand deal works for you, your brand partner, and your audience.

We’re all familiar with influencers, but how do these individuals earn an income. More importantly, who pays them? This week, we take a look at the common revenue streams influencers leverage.

Influencers seem like they’re mostly promoting the products of large corporations. But one of the top questions we get from prospective clients is whether they are good for small business. Let’s take a look.

Does influencer marketing work? Is it worth pouring marketing dollars into this form of marketing that everyone is talking about? We take a look at how we analyze influencer marketing, and how it should work for all parties involved.